Likeable

APRIL 13, 2021

Several clients who we consult for struggled to get their accounts moving without our help. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. So what’s a performance marketer to do? Account setup is still wonky. In the U.S.,

Platform 95

Platform CPM CPC Advertising 95

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes. The lower the cost, the better.

Organization 103

Organization LinkedIn Strategy Social Media 103

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There’s a tendency to hire a consultant and formulate a plan. Everything in life, business, marketing, and social media has an opportunity cost. B2B or B2C. Is that the right approach?”)

Social Media 165

Social Media Strategy Alltop ROI 165

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Everything in life, business, marketing, and social media has an opportunity cost. Average ad CPM of $2 = $17,894 in gross ad revenue per month from Twitter program. B2B or B2C. Effort IS expense.

Social Media 167

Social Media Strategy Alltop ROI 167

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198