Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Whether B2B or B2C, customers are buying based on what they need. They focus on fostering customer behaviors that lead to profitability. Here’s how they’re doing it — in two words: Build utility.

Social Media 120

Social Media Strategy Mobile Consultant 120

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? There’s a difference between blogging, and having a company blog that you update so often. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. Everyone Loves Blogs.

Sysomos 88

Sysomos Hubspot SEO ROI 88