Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. “How dare a company try to put a number on influence!&#

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic. Customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. The core of social media marketing efforts should be the corporate blog. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 17, 2010

Maybe you found this blog from Twitter? Traffic to my blog. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Your Twitter goals may vary. Followers per tweet.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Here's why: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful. No problem. The ease-of-use and Excel format of RowFeeder are big pluses for me.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 9, 2010

Thank you RT @jaybaer Social media in action – great post from @pjhahn [link] [link] Barbara Dizon Good example choice, everyone loves Rashida RT @jaybaer: Social media in action – great post from @pjhahn [link] [link] Incept Wow Online Influencers With An In-Person Experience – Another awesome guest post on Jay Baer's Blog.

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Influencer Ustream Authentication Social CRM 123