Jon Loomer
JULY 23, 2019
Automotive: Play with Cars: Automotive. Includes a downloadable Creative Best Practices manual focused on the automotive industry. A simple page that includes a link to a downloadable deck with research about what influences audience film choices. A general guide that is not specific to CPG. Auto Insurance Insights.
The Way of the Web
SEPTEMBER 24, 2011
When it comes to sport, automotive, music, film, fashion etc, the same is true. There are a range of sites catering for those in search of bare flesh and celebrities, from adult sites to Youtube to small spam blogs, and all of them are focused for that need.
The Way of the Web
JANUARY 13, 2011
For almost three decades, I’ve combined the habits of an obsessive librarian and a paranoid squirrel in saving every books, film, record, videogame, comic book and piece of ephemera that has come my way, even if it wasn’t something I particularly liked. Now that has all changed.
Sprout Social
JUNE 27, 2023
Shout out to my best friend for filming it and helping me clean up. When I came into these industries—underwear, automotive, freight and logistics—they were ripe for disruption. The electrification and digitalization of vehicles created the opportunity to be different in the automotive space as well.
Viper Chill
APRIL 30, 2015
It pretty much spelled the end for Demand Media and so-called ‘content farms’ The same rules apply with Facebook and I believe we were one of the first in the automotive space to really create content native to the platform. I bought a cheap Panasonic camcorder and we rocked up and filmed two videos.
Viper Chill
JUNE 6, 2016
In the Academy Award-nominated film Food Inc , filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. They’ve Taken Over Automotive. Instead, that seemingly endless variety is actually controlled by just a handful of companies.
Bare Feet Studios
DECEMBER 13, 2008
Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in the automotive business. Film the execs taking the heat from the customers. They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Yes, even in web 2.0
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