Sprout Social
JUNE 27, 2023
Shout out to my best friend for filming it and helping me clean up. You can’t really control how it performs because of the algorithms, what’s in your followers’ feeds that day, etc. When I came into these industries—underwear, automotive, freight and logistics—they were ripe for disruption.
Viper Chill
APRIL 30, 2015
It pretty much spelled the end for Demand Media and so-called ‘content farms’ The same rules apply with Facebook and I believe we were one of the first in the automotive space to really create content native to the platform. I bought a cheap Panasonic camcorder and we rocked up and filmed two videos.
The Way of the Web
JANUARY 13, 2011
For almost three decades, I’ve combined the habits of an obsessive librarian and a paranoid squirrel in saving every books, film, record, videogame, comic book and piece of ephemera that has come my way, even if it wasn’t something I particularly liked. Now that has all changed.
Bare Feet Studios
DECEMBER 13, 2008
Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in the automotive business. Host the videos on your site, so you have your own video RSS feed, not just text. Film the execs taking the heat from the customers. Get the dealers involved. Yes, even in web 2.0
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