Jon Loomer
JULY 23, 2019
Automotive: Play with Cars: Automotive. Includes a downloadable Creative Best Practices manual focused on the automotive industry. ” The Art and Science of Movie Marketing. A simple page that includes a link to a downloadable deck with research about what influences audience film choices. Lead Ads Playbook.
Sprout Social
JUNE 27, 2023
He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.
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The Way of the Web
JANUARY 13, 2011
For almost three decades, I’ve combined the habits of an obsessive librarian and a paranoid squirrel in saving every books, film, record, videogame, comic book and piece of ephemera that has come my way, even if it wasn’t something I particularly liked. Now that has all changed.
Viper Chill
APRIL 30, 2015
It pretty much spelled the end for Demand Media and so-called ‘content farms’ The same rules apply with Facebook and I believe we were one of the first in the automotive space to really create content native to the platform. I bought a cheap Panasonic camcorder and we rocked up and filmed two videos.
Viper Chill
JUNE 6, 2016
In the Academy Award-nominated film Food Inc , filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Being an inquisitive marketer I had to check it out for myself. They’ve Taken Over Automotive. But I’m a marketer.
Bare Feet Studios
DECEMBER 13, 2008
Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in the automotive business. Film the execs taking the heat from the customers. The challenge to sales and marketing is that people have bought once (or in some cases for a generation), but have gotten lemons.
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