Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” As a LinkedIn creator (who’s been bestowed a “Top Voice” badge), Lindsey has experienced and witnessed its trajectory as a platform for creators.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 142

Later

JULY 3, 2020

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. While shopping and badges are both still in closed beta, we expect them to drive even more Instagram Live usage in the coming months. 99: [link].

Trends 110

Trends Instagram Meme Badge 110

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

JULY 11, 2016

One of the greatest things about the hashtag is that originated from a Twitter user–not a marketing agency, not a brand and not a social platform. Maybe that’s why marketers are often mystified as to how to create a branded hashtag that goes viral. As you’re brainstorming potential hashtag options, remain authentic. Be yourself.

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Hashtag Brands Badge Proposal 40

Hootsuite

APRIL 21, 2022

The key is to use Facebook groups as an authentic way of connecting with customers and not being outright salesy. The aim is to build connections and encourage people to spend time with your brand in an authentic way without an explicit end goal of making sales. Encourage members to share their own content too. Image source: Heyday.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. Facebook engagement matters because it can help extend organic reach.

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Engagement Facebook HootSuite Groups 145