Brumby’s Bakeries and Negative Criticism in Social Media COI
Laurel Papworth
JULY 11, 2012
If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. If you’ve seen my 8 ways to deal with negative criticism article or chart you know where Brumby’s Facebook response sits in the framework: . They are now facing up to a $1 million dollar fine. (
Let's personalize your content