article thumbnail

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

SM2 187
article thumbnail

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Becky Denniston.

Twitter 279
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I'm currently using SM2 for most of my clients, and like how easy it is to use. On your chart, you show that SM2 can get down to the state level on the geographic filter. I do have a question for you though.

article thumbnail

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). 5 ways to use social media to build a crowd for your event by Socialbrite. Top 10 analytics tools for social media by iMedia Connection.

article thumbnail

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Lisa also recently authored a guest post here on web analytics and lead scoring. Deb is Vice President of the DaVinci Institute, a non-profit organization near Denver, Colorado, responsible for Member Relations, event planning and marketing director for the DaVinci Institute. Elyse DeVries. DaVinciDeb. ” Jeanette Gibson.

Twitter 257
article thumbnail

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

You may discover any of these events through social media monitoring, but in each case not is the response different but the respondent is too. more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently).

Tools 193
article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. So, it's not that PR professionals don't think these questions are important.

Questions 160