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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile use is disrupting the way people engage with brands. Up to 60% of searches come from mobile devices (Source: Hitwise ). Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity. Google Analytics will show you all mobile activity on your website.

Mobile 140
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10 best competitor benchmarking tools in 2019

Unmetric

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Content engagement is an indicator of the impact your content is having. You can dissect which type of your posts garner more engagement and at what time.

Tools 85
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Site Analytics (Omniture SiteCatalyst, Google Analytics, etc.). Google Trends.

Research 183
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A Pinteresting Story

Twist Image

In August of last year, Time Magazine named it in its " 50 Best Websites of 2011 " and last December, the analytics firm, Experian Hitwise , said that Pinterest's user-base had forty times the number of visitors it had from only six months prior. engagement. experian hitwise. Pinterest launched in closed-beta in mid-2010.

Hitwise 101
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AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

Hitwise 110
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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer. By engaging (appropriately) with your target audiences you’ll indirectly facilitate an increase in traffic and links. Research the opportunities and come up with an effective social media strategy.

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Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

The greatest insight I gleaned from what the numbers say – for most sites – is that people use search engines to find things even if they are searching for the actual website name to find the website, we’ve all seen it in analytics. Frank’s point about the click through inaccuracy from Twitter apps should be noted.

Survey 193