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AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk AOL Newsroom: A Model for the Future or Shades of 2001?

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Site Analytics (Omniture SiteCatalyst, Google Analytics, etc.). Category and competitive data from Hitwise and comScore.

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Is Your Business Ready For Mobile Marketing?


Up to 60% of searches come from mobile devices (Source: Hitwise ). Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity. Google Analytics will show you all mobile activity on your website. Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps.

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Editorial SEO Tactics for the Newsroom

Adam Sherk

There are a number of free and paid tools that are helpful in this area such as Google Insights for Search and SEMRush as well as enterprise-level options like Hitwise and ComScore Marketer. A site’s own analytics reporting and the search queries data in Google Webmaster Tools will provide further insight into current coverage and performance as well as opportunities for expansion and improvement.

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A Pinteresting Story

Twist Image

In August of last year, Time Magazine named it in its " 50 Best Websites of 2011 " and last December, the analytics firm, Experian Hitwise , said that Pinterest's user-base had forty times the number of visitors it had from only six months prior. experian hitwise. That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public.

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10 best competitor benchmarking tools in 2019


Unmetric provides in-depth visual intelligence and analytics to help marketers decide which images engage best for their brand. Hitwise. Hitwise offers you all the intel you need to get ahead of the competition. Similarweb also masquerades as the Google Analytics of your competitors’ websites by revealing their website traffic, referral traffic, and much more. The post 10 best competitor benchmarking tools in 2019 appeared first on Unmetric Social Media Analytics Blog.

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Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

– Report on and analyze site & traffic trends (via Google and Yahoo Analytics). – Well versed in keyword research, web analytics and link building tools (Google Analytics, SEOmoz; other tools such as Comscore, Hitwise and Raven a plus). An ecommerce company in the New York area (New York City) is seeking what they are calling an “SEO ninja&#. Here is the job description if you are interested.

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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

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Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

The greatest insight I gleaned from what the numbers say – for most sites – is that people use search engines to find things even if they are searching for the actual website name to find the website, we’ve all seen it in analytics.

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The paradox of the ‘lads mag’

The Way of the Web

At the same time, Nuts is apparently the most popular Men’s Lifestyle website, according to Hitwise , with FHM and Zoo also in the top ten. Without access to their analytics, surveys and research it’s impossible to say for sure, but I don’t think so. I grew up around the time ‘lads mags’ such as Loaded, FHM and Maxim were peaking in terms of launches and print circulation, immediately prior to the rise of the internet.

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