article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

article thumbnail

Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Here are a few more of the top features you’ll find in Hootsuite Analytics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

GDPR and social media: What marketers need to know

Sprout Social

Many marketers rightfully look at Google Analytics data to glean their ROI from social media. However, that data can become muddled if you can’t attribute visitors to social media or monitor your social traffic’s behavior. Limited behavior-tracking of some visitors from social media.

article thumbnail

Top 10 Sprinklr Competitors & Alternatives [Comparison]

Hootsuite

Good for: Small to medium businesses and enterprises Content creation, publishing, and scheduling among teams Brand monitoring and social listening Social advertising and campaign planning Pricing: Each Zoho feature is billed separately, but here’s a quick breakdown of some popular features.

article thumbnail

What is Customer Experience: 7 Tips to Improve Your CX

Hootsuite

Use bots to: help guide your customers through the sales journey, for FAQ answers, and. Customer experience survey software, chatbots, and analytics tools can help you automate, analyze, and address tasks that actively work toward your goals. The Hootsuite inbox and analytics. Google Analytics. Get a Free Heyday Demo.

Tips 107
article thumbnail

19 Hootsuite alternatives for your brand in 2024

Sprout Social

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.

HootSuite 110
article thumbnail

Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Read more about avoiding brand safety risks here. How to measure brand reputation Measuring brand reputation requires paying attention to what people are saying about you. And that means putting social listening and brand monitoring tools to work for you. How do you determine brand reputation?