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GDPR and social media: What marketers need to know

Sprout Social

For example, consider how so much social traffic comes from mobile devices. Many marketers rightfully look at Google Analytics data to glean their ROI from social media. However, that data can become muddled if you can’t attribute visitors to social media or monitor your social traffic’s behavior.

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19 Hootsuite alternatives for your brand in 2024

Sprout Social

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.

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