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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Don’t just share the news.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Don’t just share the news.

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B2B Employee Advocacy Best Practices

Oktopost

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Another study shows that 64% of sales reps who engage in social selling hit their team quota.

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How to use Instagram for B2B marketing

Sprout Social

It can help distinguish your brand, build your audience and promote customer loyalty. A recent Forrester study found that short-form video plays a major role in the B2B buying process. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. In short, B2B brands need to be there.

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Is Social Media Too Big For Its Britches?

Convince & Convert

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Nothing really more to add : ) markwilliamschaefer Superb summary and perspective, Jay.