How Does Nielsen Accurately Provide Social TV Measurement?

SocialTimes Twitter

Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? In fact, the study found that only 47 percent of tweets sent about primetime series programming during the 2015-16 broadcast TV season mentioned an official program hashtag.

4 Creative Ways to Market Your Business with Snapchat

Simply Measured

Source: Snapchat, Nielsen. In the same Edison study, researchers found that Snapchat had more users than LinkedIn, Pinterest and Twitter. Education & Analysis Social MediaYou know the usual suspects: Facebook, Twitter, and Instagram.

Trending Sources

8 Ways to Consistently Generate Excellent Content for Social Marketing

Simply Measured

Websites like Statista and Nielsen regularly release reliable studies on general marketing and social media areas. Education & Analysis Social MediaSolid content is integral to a social media marketing strategy.

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves. The research study included an interesting breakdown of the classification of tweets.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there.

Why Quality Content is the Foundation of SEO

Proactive Report

As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Other studies show that if the website lacks good content, it simply ends up in oblivion due to the Search Engine algorithms preference for great content.

If Size Matters, Social Media is Huge in the US


by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. Of the online population, 47% visit Facebook daily, according to Nielsen, nearly rivaling the 55% that watch TV.

The Shift To TV Everywhere

Twist Image

According to the MediaPost news item, ABC Studies iPad: Redefines TV Viewing , "The iPad surely will play a role in accentuating that lesser connection to time and place going forward. ABC would have studied viewer usage of other tablets, but none had critical mass. nielsen mckinsey company. Television has always been based on two pillars: Destination.

Top 10 Reputation Tracking Tools Worth Paying For

Radian6 Radian6 offers a solution , where you can setup certain keywords to monitor on a dashboard, automatically track the keywords on blogs, image sharing sites and microblogging sites, and then have it report back to you with an analysis of the results. Data is captured in real-time as discovered and delivered to dashboard analysis widgets.

5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Nice analysis on it from Ian Lurie over at Conversation Marketing ). A report from Pagelever (fresh out of beta, and the best Facebook analytics package available, by far) studying 400 million fans found that just 7.49% of fans (on average) see the status updates from any particular brand.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars.

Online Content Curation: The Key To Building Visibility, Authority And Value

Publish a press release, publish a blog post, publish a white paper, publish a case study, publish a podcast, publish an eBook. The News Users 2009 study conducted by Outsell, Inc. million unique visitors per Nielsen NetRatings.

5 Proven Strategies for B2B Social Media Marketing

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. “In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained.

B2B 39

Big Ad News at the Big 3 Social Networks | Social You Should Know

Ignite Social Media

Facebook Announces New Data Analysis Options for Advertisers. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Twitter Releases New Study on Multimedia Effectiveness.

Why Host a Blog on Your Corporate Website?

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies?

How to Hack Your Efficiency with an Agile Blog Planning Process

Convince & Convert

Read the full case study of how Raven Tools creates consistent content. Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.”

The Future of Blogging: I Had to Tell You This

Viper Chill

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). There are three reasons why this analysis includes so much information. This is an important blog post, because it makes a prediction.

What the Future Holds for B2B Social Media Marketing

In a study of social media use conducted by last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. Jason Weaver CEO, Shoutlet EXCELLENT article and analysis.

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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

This list is conceived as a practical framework, derived from years of experience in the research and design of digital environments for youth and adults, as well as an analysis of recent literature on the subject, and based on a pilot study of the performance of scholars in different types of digital tasks ( Eshet-Alkalai, 2004 ; Eshet-Alkalai & Amichai - Hamburger, 2004 ). Similar tasks were assigned in each study. Various earlier studies (e.g.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Includes case studies of how companies have measured social media along with a comprehensive list of tools that can help you with a range of social media measurement needs from blog search tools, to buzz tracking to message board search tools to brand overviews.

New People at Mindjumpers


Lea is studying to be a Global Business Engineer at Copenhagen University College of Engineering. Lise Haar Nielsen Account & Project Assistant. Loa supports the copywriters with target group and culture research and analysis.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Expion just compiled 8 case studies with one of our clients, Applebee's.

26 Free Tools for Monitoring Your Brand's Reputation


Blogpulse : A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand?

Is Social Media Too Big For Its Britches?

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Ignore Foursquare at Your Peril – An Analysis of Potential The Science of Inequality – Finding Your Influential Customers markwilliamschaefer Superb summary and perspective, Jay.