Remove Analysis Remove Communities Remove ROI Remove Social Graph
article thumbnail

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Lately, it seems to have moved to a dangerous place of ROI, subject lines, and vanity metrics. Curiosity got the better of me, so I decided to run an Affinio analysis of the @FitBit Twitter following to understand who the other Fitbitters are. This allows us to understand each community in the context of their interests.

Content 60
article thumbnail

Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Best of all? Price: Free. Price: Custom.

Tools 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof.

article thumbnail

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Social media monitoring tools allow marketers to do the following: Get quality audience data. Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI. Save time, as all your social media analytics are available to you in one platform. Great social listening functionality.

Tools 98
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. You may be influential in social media and your children more in “Avatar&# or &# gaming&#. million followers on Twitter?

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google.

article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. McCann , Viral Heat Did you enjoy this blog post? However, I think that there may actually be something to this whole idea of influence and how to find the influencers.