How to Take an Audience-Centric Approach to Content Marketing
Convince & Convert
FEBRUARY 3, 2016
Lately, it seems to have moved to a dangerous place of ROI, subject lines, and vanity metrics. Curiosity got the better of me, so I decided to run an Affinio analysis of the @FitBit Twitter following to understand who the other Fitbitters are. This allows us to understand each community in the context of their interests.
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