Webbiquity SMM

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Case in Point: Event Marketing. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees. Reduce agent burnout Let’s face it.

Reputation 105

Reputation System Brands Knowledge Base 105

Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags. JetBlue Airways This U.S.-based

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

OCTOBER 21, 2023

Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty. Customer support teams: Ensure customer satisfaction by offering prompt solutions and averting emergencies. Product development teams: Utilize customer insights to improve your offerings and provide new ones.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. So you’ll need to track branded #s and untagged mentions as well.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Keyhole.co

MAY 19, 2023

Create a crisis management team You should set up a capable crisis response team and take care of coaching. For that, train your team to spot a social media crisis or any other PR fiasco before it’s too late. Track your online reputation regularly Continuous brand monitoring is a must-do preventive measure against PR crises.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Hootsuite

JUNE 29, 2023

Approach partnerships with caution Partnering up with other brands, influencers and ambassadors can be an amazing opportunity to get creative and spread the word about your brand. But teaming up with anyone means that you might catch heat for any of their mistakes. How do you determine brand reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106