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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions.

News 71
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Shoptalk 2022: Key Trends and Takeaways

Pixlee

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75
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Marketing to Gen Z: How to Get It Right in 2023

Hootsuite

Donating real money, uplifting marginalized voices, volunteering and attending marches and rallies are all ways to genuinely show up for your community. It’s all part of that brand authenticity/speaking the language business: Gen Z wants to buy from brands they trust, and they hear about brands they trust from people they trust.

Airlines 110
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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Another common question is how to be “authentic, honest, transparent&# and human yet corporate-y. Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Fight with them?

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How the LinkedIn Algorithm Works And How to Make it Work for You

Hootsuite

Google’s #GrowWithHashtag creates a community of more than 2,000 trainees that can connect and share experiences on the platform. As Pete Davies explains , ““As a rule of thumb, the better conversations are authentic and have constructive back and forth.”. Be sure to cross-reference these findings with your own analytics.

LinkedIn 111
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10 Ways You Can Beat the Instagram Algorithm

Pixlee

UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. Delta Airlines reposts travel photos from its customers to inspire the brand account’s followers looking forward to visiting their dream destinations. There are various ways you can go about this.

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How to Build a Brand Lifestyle 101

Pixlee

Companies like Apple sometimes do such a good job at offering consumers more than just the products they sell, that they become referred to as ‘ cult lifestyle brands ’. Whether cult-like or otherwise, the key is that when building lifestyle brands you’re really building online communities of likeminded individuals at their core.

Brands 40