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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Consider a Lijit Wijit or other aggregator widget. Try out shooting video interviews and video press releases and other bits of video to build more personable relationships.

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The 5 Dangerous Realities of Social Media for Business

Convince & Convert

But it doesn’t often come from firing off your 140-character press release every four hours. But now, typing is a skill. Social media needs to be a skill, not a job. But the problem is we’re too often focused on numbers that simply aggregate. History will repeat. We’re Measuring Wrong.

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Increase Your SEO By Appearing on Google News

ProBlogger

Aggregating content from over 25,000 publishers worldwide, the service uses Google’s algorithms to search for and promote the top news stories of the moment. You’ll need to make sure that you and your team, if you have one, have excellent news writing skills. Just republishing press releases isn’t going to get you anywhere.

News 52
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65 Ways to Drive Traffic to Your Blog

ProBlogger

Depending on your skills, you might find a method that would work wonders for you. Write a good press release, or hire a professional to do it for you (you can get a pretty decent press release written for you for $5 on Fiverr.com), and submit them to free press release distribution sites like PR.com.

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October Trends + The 10 Horrors of Blogging

ProBlogger

Once you’ve hit “publish,” your post takes on a life of its own, appearing in aggregators, RSS feeds, and on social media. in an RSS reader, aggregator, Twitter feed, or email subject line. The best headlines tell readers what they’ll get out of reading a post, whether it’s entertainment, knowledge, or a new skill.

Regator 39
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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

s really important that these skills are taught in the context of a course, and really learning the content and material of a discipline, as opposed to learning these skills separate from a course.â?? And why aren’t they all aggregated anyway? Most professional academics refuse to admit they have no concept here.

Education 179