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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences. Some companies, like QAD Inc.,

Skills 110
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Press release: B2B Marketing launch Propolis online community for marketers

Socialmedia.biz

Powered by Zapnito, members can develop their professional skills and build peer-to-peer relationships using e-learning courses, networking spaces and live events. An expert hub of reports, events, articles and podcasts, Propolis is designed to allow users to learn from industry experts and connect with peers.

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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. So how should you write a press release today?

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How to Create the Optimal Press Release in Social Media

Ari Herzog

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. Before you take your business to one of the fastest growing industry on the Internet, you need to learn how to create the optimal press release for social media.

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Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. 2 and included a video.

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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Honing your social media skills can help you evolve alongside the profession, so you can create an even bigger business impact and remain competitive for future job opportunities. . Social listening.

Skills 126
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Good Writing Remains a Core PR Skill

Proactive Report

A statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written. … What could possibly lead anyone to the conclusion that a press release doesn’t have to be well-written? The purpose of a press release has changed; that I am the first to acknowledge.

Skills 111