Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. What’s going to happen next?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Convince & Convert

MAY 17, 2012

All-in-one view of social media channels. In-depth analysis of your social media marketing program. Cons: It takes a while for them to aggregate content, and not all past content is aggregated. Small budgets. One-stop-shop for all things related to a digital marketing campaign. Argyle Social.

Social Media Management 163

Social Media Management Small Business Social Media Tools 163

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? We built our own Frankenstein.

Social CRM 147

Social CRM Twitter B2B CoTweet 147