Ignite Social Media

JUNE 3, 2021

Even as more states ease restrictions and attempt to return to normalcy, recent data from eMarketer (chart below) shows more Gen Zers are using TikTok than Instagram in the U.S., For context, Instagram’s current active users base is 1B and it’s been around twice as long as TikTok.).

Analytics 154

Analytics Brands CPA Overview 154

Sprout Social

APRIL 12, 2022

Continuing with Bloomscape as an example, after Googling their brand name, the first page of the search results features their social media profiles from their Instagram and Facebook accounts. Run a search for your most recent ads or use Sprout’s Facebook and Instagram Paid Performance Report in the Performance review section.

Facebook 123

Facebook How To Metrics Hashtag 123

Ignite Social Media

FEBRUARY 11, 2021

Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. CPL CPA CPC ROAS.

Social Media 171

Social Media CPC CPA Aggregator 171

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. In today’s post, Facebook.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. In today’s post, Facebook.

Social Media 28

Social Media Facebook Marketing CPM 28

Buffer Social

JULY 25, 2019

Some of our most popular posts on social media are about Instagram marketing and data studies. Now you have a growing list of options for organic sales as well with shopping on Instagram and Pinterest. It’s taking all the social conversations in aggregate and looking at the overall tone of them. Sentiment falls into macro.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Last week we talked of course about the big Instagram deal. Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down.

CPM 118

CPM Advertising CPC Compete 118