Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 94

Social Media Focus Group Aggregator Research 94

Sprout Social

JULY 6, 2022

One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. Incorporating social media intelligence will give you the edge you need to generate revenue, discover potential cost savings and reduce your risk. Why is social media intelligence different?

Social Media 114

Social Media Sentiment Survey Marketing 114

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. It’s taking all the social conversations in aggregate and looking at the overall tone of them. People don’t know what they want until you show it to them.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Audiense

DECEMBER 19, 2016

If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As

Trends 60

Trends Marketing Forums Microsoft 60

Viper Chill

DECEMBER 2, 2012

One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We got the cost from $250 to $225. 2005 was our roughest year.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Convince & Convert

SEPTEMBER 20, 2010

Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. I don't use it to monitor brands but to connect with influential people that I can learn from and they in turn can share my content with their followers.

Social CRM 145

Social CRM Twitter B2B CoTweet 145