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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 113
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

Marketers are already promoting their products via Instagram, but now they will be able to do it dynamically with Dynamic Ads. A travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. Aggregate values: Total amount someone has spent.

Hotels 113
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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

I see many organizations where data or marketing analysts are tackling integration, not so much in PR. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. It should be an aggregate of everything action (share/comment/click). Q1b: What are the barriers?

Twitter 40
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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

I see many organizations where data or marketing analysts are tackling integration, not so much in PR. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. It should be an aggregate of everything action (share/comment/click). Q1b: What are the barriers?

Twitter 40
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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

We’re taking social and moving it beyond marketing, and getting lots of people involved. Here we are in year, I don’t know, whatever, of social media and social media marketing, and it strikes me that that’s still a significant challenge. You have hotels and motels, and then laptops and computers.

Airlines 115