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How AI insights improve decision making

Sprout Social

One of the key innovations in this field is the semantic analysis of hotel reviews that offers highly tailored recommendations to travelers. This approach goes beyond generic ratings to provide customized hotel recommendations, improving the guest selection process and enabling people to have more personalized travel experiences.

Sentiment 108
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

A travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. For example, if a user is browsing hotels in a certain destination, advertisers can show other hotel options in that same location. Aggregate values: Total amount someone has spent.

Hotels 113
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Trending Sources

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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

Q2: This report from the API says that most news outlets are measuring the wrong things about their content. Example: for a tourist spot, PR is the spark that starts consideration, so you don’t track hotels booked, but outcomes on the PR content. It should be an aggregate of everything action (share/comment/click).

Twitter 40
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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

Q2: This report from the API says that most news outlets are measuring the wrong things about their content. Example: for a tourist spot, PR is the spark that starts consideration, so you don’t track hotels booked, but outcomes on the PR content. It should be an aggregate of everything action (share/comment/click).

Twitter 40
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The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

For example, a global hotel chain might use Sprout’s Smart Inbox to enable each of its locations to interact with local customers while at the same time empowering its social media manager to track trends and macro impact over time via Sprout Reports. Each of these stacks is unique in its technology. Data replay for backfilling data.

Data 40
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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

You have hotels and motels, and then laptops and computers. So, in the hotels and motels category, you can see that Hilton, for example, has a higher Spark Score, or a higher Social Net Promoter Score, if you will, than Days Inn or something along those lines. I mean, you look at Trip Advisor for the hotel industry.

Airlines 115