agora pulse

SEPTEMBER 23, 2020

For example, you might want to increase web traffic by X%, improve engagement by X%, or bring in X% more attendees for your webinars. This will give you an easy overview of followers, engagement, and brand awareness. Increased sales of a particular product = sales tracked in Adwords that were generated via a link on social media.

Social Media 144

Social Media ROI Social Media Management URL 144

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Element #2 – Email – the most critical element of a lead nurturing platform is email.

Platform 224

Platform Facebook CPM CPC 224

Twist Image

AUGUST 30, 2012

It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with an advertising supported model. We're still running impressions based on CPM models against a media channel that is becoming highly personalized and very finicky.

Adwords 81

Adwords CPM Price Advertising 81

agora pulse

JANUARY 9, 2020

spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 Marketing budget tip: Spend money on influencer marketing that will increase engagement. Micro-influencers are the most engaging group of influencers that also produce greater ROI. Some ways to repurpose content include: Email.

Social Media 96

Social Media CPM ROI Marketing 96

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). CPM rates are up 41%.

CPM 118

CPM Advertising CPC Compete 118

Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Cost-per-mille (CPM). Cost-per-engagement (CPE). The post A Beginner’s Guide to Using Google Ads (Previously Google Adwords) appeared first on Social Media Marketing & Management Dashboard. What is Google Ads?

Adwords 145

Adwords Google Campaign Cost 145

ProBlogger

AUGUST 7, 2014

As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

Advertising 52

Advertising Facebook Campaign Newsletter 52