Bill Hartzer

AUGUST 21, 2012

– Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) – Excellent analytical skills, including the ability to analyze data, draw conclusions, and develop recommendations. – Knowledge of tracking and analytics software. – Analytical mind.

Engineering 109

Engineering Paid Search CPA CPM 109

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). It boggles my mind how the social agency can’t do some things because some other agency has access to Google Analytics, or some other agency does the email.

CPM 118

CPM Advertising CPC Compete 118

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM).

Adwords 145

Adwords Google Campaign Cost 145

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. We do however track success through analytics using the optional URL tags field in our ad setup.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. We do however track success through analytics using the optional URL tags field in our ad setup.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Hootsuite

SEPTEMBER 9, 2020

Since Google owns YouTube, you’ll need a Google AdWords account to create YouTube ads. You will generally pay using one of these methods, depending on your campaign goal: Cost per click (CPC). Cost per 1000 impressions (CPM). For example, research by AdEspresso shows that the average Facebook CPC is $0.40

Advertising 145

Advertising Social Media HootSuite How To 145