Bill Hartzer

AUGUST 21, 2012

– Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) – Google AdWords certified a plus. – Google AdWords certified a plus. . – BS/BA degree. – Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook).

Engineering 109

Engineering Paid Search CPA CPC 109

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend).

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley).

B2B 279

B2B Marketing Mobile CPM 279

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now.

CPM 118

CPM Advertising CPC Compete 118

Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM). Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Adwords 145

Adwords Google Campaign Cost 145

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. By entering: utm_source=facebook&utm_medium=cpc&utm_term=promo&utm_content=us&utm_campaign=landscapebundle.

Advertising 52

Advertising Facebook Campaign Newsletter 52

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. By entering: utm_source=facebook&utm_medium=cpc&utm_term=promo&utm_content=us&utm_campaign=landscapebundle.

Advertising 53

Advertising Facebook Campaign Newsletter 53