Should My Business Bother To Have Social Media KPIs?
agora pulse
OCTOBER 19, 2017
Most marketers know what KPIs are. The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs.
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