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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers. If users and advertisers see value in this model, that’s wonderful. But why pretend to be something else?

Klout 207
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Should My Business Bother To Have Social Media KPIs?

agora pulse

The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Reach is a bit like the CPI (cost per impression) metric. Which Social Media KPIs Should I Measure? Perhaps they scrolled right on by.

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5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

This makes sense because you are not “cold calling” your leads via advertising. When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. Probably very few. They are already warm and ready to buy. TAKEAWAY – Focus on building up your fans first and then retarget them.

CPI 60
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How To Make More Money Blogging

The Social Media Hat

Passive Monetization includes techniques like selling advertising space, or selling other people's products as an affiliate. If the ad content doesn't immediately appeal to your readers, they will ignore it, and the real money from paid advertising is driven by click-throughs. Advertising Too Soon. Too Much Advertising.

Adsense 60
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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. Before you start on your advertising journey, you should know the different paths you can take. These users are creating 3.5 Product ads).

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Getting Started With Facebook Ads

Lucy Hall

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. There are currently 10 types of advertising categories on Facebook these are: To set up your ad, simply go to facebook.com/ads .

CPI 60