Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Social Media Strategies Summit

JUNE 7, 2019

When asked about the growth of Stories as an advertising placement, Mark Zuckerberg said, “I’m optimistic that we’ll get ads and Stories to perform as well as Feed over time… and that the opportunity will be even bigger, because it looks like Stories will be a bigger medium than Feed has been.”

Trends 147

Trends Video Hubspot Marketing 147

Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

ROI 111

ROI Advertising Conversation Social Media 111

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. But does this domination mean that you should put your entire advertising budget into these platforms? As a nimble startup, we always look out for better ways to invest our advertising budget.

Adwords 133

Adwords Metrics CPC Campaign 133

Jon Loomer

MAY 20, 2015

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” That is the one KPI that matters in this case — not CPC or CTR, for example. It isn’t optimized for mobile devices.

Cost 113

Cost Conversation Facebook Sample 113

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? More advertisers are coming to the marketplace, and even more are willing to bid higher to secure those valuable placements. CPC costs will go up. If you’re worried about not keeping up, download the Agorapulse mobile app.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? More advertisers are coming to the marketplace, and even more are willing to bid higher to secure those valuable placements. CPC costs will go up. If you’re worried about not keeping up, download the Agorapulse mobile app.

Social Media 135

Social Media Small Business How To Campaign 135