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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

Blogger 389
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I Want To See Ads!

Twist Image

Attention brands that are doing advertising online: Just because I put something in the shopping cart and did not checkout (yet!), don''t you start with that retargeting advertising business so quickly! Advertising doesn''t work. And, is this retailer, now doing co-op advertising and charging the brand for all of this?

Retail 72
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198: 6 First Income Streams Recommended for Bloggers

ProBlogger

For example, I found talking to many bloggers who blog about spirituality of different faiths or politics that advertising doesn’t always work so well on some of those, particularly advertising with advertising networks like Google’s AdSense. They know that brand, they trust it. There are networks around as well.

Blogger 55
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A Crash Course in Custom Audiences for Your Social Media Ads

Buffer Social

When you want to get your message in front of the right people on social media , where do you turn? . More and more, brands and businesses are turning to social ads and custom audiences. There’s a huge amount to cover with social media ads. Best wishes for some well-targeted, highly successful ads!

Course 75
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Research 191