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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389
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I Want To See Ads!

Twist Image

It''s not the brand that is the advertiser of these ads, it''s the online retailer that''s doing a lot of this retargeting. And, is this retailer, now doing co-op advertising and charging the brand for all of this? Advertising follows consumption. Consumer are shifting their media consumption habits.

Retail 72
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198: 6 First Income Streams Recommended for Bloggers

ProBlogger

For example, I found talking to many bloggers who blog about spirituality of different faiths or politics that advertising doesn’t always work so well on some of those, particularly advertising with advertising networks like Google’s AdSense. There are networks around as well. Your topic is going to come into it.

Blogger 55
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A Crash Course in Custom Audiences for Your Social Media Ads

Buffer Social

When you want to get your message in front of the right people on social media , where do you turn? . More and more, brands and businesses are turning to social ads and custom audiences. There’s a huge amount to cover with social media ads. About the Science of Social Media.

Course 75
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Research 191