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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.

Blogger 389
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I Want To See Ads!

Twist Image

Attention brands that are doing advertising online: Just because I put something in the shopping cart and did not checkout (yet!), don''t you start with that retargeting advertising business so quickly! Advertising doesn''t work. And, is this retailer, now doing co-op advertising and charging the brand for all of this?

Retail 72
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198: 6 First Income Streams Recommended for Bloggers

ProBlogger

For example, I found talking to many bloggers who blog about spirituality of different faiths or politics that advertising doesn’t always work so well on some of those, particularly advertising with advertising networks like Google’s AdSense. They know that brand, they trust it. There are networks around as well.

Blogger 55
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A Crash Course in Custom Audiences for Your Social Media Ads

Buffer Social

More and more, brands and businesses are turning to social ads and custom audiences. So let’s get dive into some of the details, starting with the biggest and most robust social advertising networks … Facebook and Instagram. Advertising for both Facebook and Instagram is combined into the Facebook Ads Manager.

Course 75
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pamorama. Corporate profiles on social-networking sites produce greater purchase intent and more recommendations when users can become a ‘fan,’ and add the logo to their own profiles, than when they can’t. Facebook Statistics.

Research 191