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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

This College Decision Day, we’re seeing both students and institutions embrace platform-specific features to announce college acceptances on social media. The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Creative content 101. Get schooled on social.

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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 120
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” The basics might cover planning a social content calendar.

Education 134
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. of the marketing budget by 2026.

HootSuite 130
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Cross-platform campaigns are social media campaigns run across multiple platforms. By creating original content aligned with the spirit of each platform, your marketing becomes a seamless omnichannel experience instead of “that ad feeling” people are eager to escape from. Your social media managers can work efficiently together.

Examples 145
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LinkedIn statistics marketers should know in 2023

Sprout Social

We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1.

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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

We weren’t offering on-site SEO, or social media management or reputation management or anything like that. To be perceived as an expert, he simply needed to… Produce Better Content (or, Be Willing to Write 22 Books in 15 Months). How do you know if the content is good enough, you ask?

SEO 40