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The role of artificial intelligence in business in 2024

Sprout Social

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies. billion by 2026.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Find out why you need to invest in your social team—and how to do it. When companies post tweets that should’ve stayed in the drafts, there’s always (at least) one person in the replies saying “fire the intern who posted this.” In fact, social media managers are a core part of the modern marketing department.

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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013. — Austin Braun ?

Education 134
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Your social media managers can work efficiently together. In addition to responding on social media, make it easy for customers to ask questions quickly pre- or post-purchase from your website. While social commerce is nothing new, people are buying things directly from social media more every year.

Examples 145
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LinkedIn statistics marketers should know in 2023

Sprout Social

At this time, there are over 61 million companies listed on LinkedIn. Of the 77% of B2B respondents who used paid social media platforms, 75% c hose LinkedIn in that same time period, saying it produced the best results. billion by 2026. And, companies that post on LinkedIn weekly will see a 2x higher engagement rate.

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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

From 2006 to 2008 ViperChill was positioned as an SEO company yet really struggled to land clients. He listed some of the companies they worked with, like HP, Land Rover and Nissan, and asked if I would be interested in leaving Newcastle (England) to move to Cape Town, South Africa. Would you like us to send links your way?

SEO 40