Sprout Social

MAY 9, 2022

This College Decision Day, we’re seeing both students and institutions embrace platform-specific features to announce college acceptances on social media. The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. I gotta put ME first – Citiboii SRT. Retweets and responses.

Education 84

Education Marketing Reddit Class 84

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Sprout Social’s Enhance by AI Assist uses AI to personalize customer interactions at scale. billion by 2026.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. of the marketing budget by 2026. These are senior team members.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Hootsuite

AUGUST 18, 2021

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013. — Austin Braun ?

Education 134

Education Social Media Marketing Social Media Management 134

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Consistent branding builds loyalty and trust. Have a plan.

Examples 145

Examples Campaign Platform Tips 145

Sprout Social

FEBRUARY 28, 2023

billion by 2026. Ads on LinkedIn do especially well Ads on LinkedIn garner a 33% increase in purchase intent for brands. When they advertise on LinkedIn, brands can see a 2–3x lift in their brand attributes. Use them to learn about pain points, what they’re looking for from your brand and more.

Statistics 141

Statistics LinkedIn Marketing B2B 141

Viper Chill

FEBRUARY 16, 2016

When working with Hewlett Packard, I was competing with big marketing teams from all over the world, representing the HP brand in their specific countries. I knew that I was going to miss having an audience online, so it made perfect sense to resurrect the ViperChill brand at the same time I sold my personal development blog.

SEO 40

SEO Industry Sites Case Study 40