Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into a global sensation hasn’t been the easiest for founder duo Oliver Brocato and Jake Lewin.

Social Media 59

Social Media Strategy UGC Influencer 59

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. billion (USD) by 2024. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this.

Report 126

Report Social Media Tools ROI 126

Buffer Social

SEPTEMBER 28, 2023

Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer. Freelance Mitra: Social media manager for The Used , Atreyu , and Thrice Mitra is the social media manager for bands The Used, Atreyu, and Thrice.

Project 62

Project Team Journal Hosting 62

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

Oktopost

APRIL 10, 2024

Your agency should also understand how your LinkedIn plan fits into your broader social media and marketing strategy. LinkedIn profile optimization An optimized profile is the first step in successful social selling for LinkedIn. Best for: B2B startups looking to expedite growth through LinkedIn.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. The short answer is yes.

Brands 116

Brands Avatar Fashion Virtual World 116