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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]

Sprout Social

Pro tip: Sprout’s hashtag tracking tool lets you measure the performance of your chosen hashtags across multiple social media platforms, including LinkedIn. These trending hashtags should give your brand a starting point when implementing your marketing strategy for 2024.

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Top 10 Social Media Reporting Tools

Oktopost

Social media marketing analytics is big business. billion (USD) by 2024. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this.

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22 Side Projects From the Buffer Team

Buffer Social

Freelance Mitra: Social media manager for The Used , Atreyu , and Thrice Mitra is the social media manager for bands The Used, Atreyu, and Thrice. Currently under construction and set to open in early 2024. She’s been working with these bands since 2017.

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Top 10 LinkedIn marketing agencies for 2024

Oktopost

Your agency should also understand how your LinkedIn plan fits into your broader social media and marketing strategy. LinkedIn profile optimization An optimized profile is the first step in successful social selling for LinkedIn. Best for: B2B startups looking to expedite growth through LinkedIn.

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How hashtags on Facebook still work for businesses in 2024

Sprout Social

As a bonus, we even share a list of the most popular Facebook hashtags in 2024. To see how well Facebook hashtags work for you, consider running a social media experiment. This is why it pays to keep a close eye on your social media analytics. Let’s get started. What are Facebook hashtags? million #b2b – 3.7

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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into a global sensation hasn’t been the easiest for founder duo Oliver Brocato and Jake Lewin.