Social Media Strategies Summit

SEPTEMBER 12, 2019

And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. Programmatic Display Ad Spending. Source: eMarketer. Programmatic TV.

Advertising 118

Advertising CPM CPC Buy 118

Hootsuite

OCTOBER 27, 2020

Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.

Report 145

Report Social Media Yahoo Analysis 145

Ignite Social Media

FEBRUARY 23, 2021

billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer , October 2020). It’s the #2 ranked News app in the App Store (as of February 21, 2021). In 2019, Reddit shifted from a CPM to a CPC buying model. Targeting focuses on two groups: interests and communities.

Reddit 78

Reddit Tips CPM CPC 78

Hootsuite

JANUARY 10, 2022

Collection ads display to mobile users only, which is 82% of all users. Carousel ads look exactly like organic Pins but contain a group of images users can swipe through on mobile or desktop. Max-width video ads (mobile only): Same as above, except aspect ratio must be either 1:1 or 16:9. Shown to mobile users only.

HootSuite 145

HootSuite Campaign URL Types 145

Social Media Strategies Summit

JUNE 7, 2019

These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. The feature is highly engaging and effective at reaching consumers in the 13-34 age group. This number is up from 250 million people in June 2018.

Trends 147

Trends Video Hubspot Marketing 147

Hootsuite

JANUARY 13, 2021

just picked up a scott foil 20(2021). 2021 is already a vast improvement over 2020, with TGIF favorite #Dinosaurs headed to @disneyplus : [link]. SoLoMo: Social, Local, Mobile. CPC: Cost Per Click. Often used in forums and groups where things are solicited, sold, or exchanged. NBD: No Big Deal. from bicycling.

Social Media 145

Social Media List HootSuite Content management systems 145