LinkedIn vs Facebook: Which Will be Better for B2B in 2021?
Oktopost
SEPTEMBER 4, 2020
The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. To understand where you should be and with what message, you must map out the buyer groups within companies in the industry you’re targeting. Then, you can craft buyer personas to match each member of these buyer groups. .
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