Hootsuite
MAY 16, 2022
We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Disney spent $213 million on Facebook mobile advertising in 2020. Your location.
Social Media Strategies Summit
SEPTEMBER 12, 2019
And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. Programmatic Display Ad Spending. Source: eMarketer. Programmatic TV.
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Hootsuite
OCTOBER 27, 2020
Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.
Ignite Social Media
FEBRUARY 23, 2021
billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer , October 2020). It’s the #2 ranked News app in the App Store (as of February 21, 2021). In 2019, Reddit shifted from a CPM to a CPC buying model. This year, the platform is expected to hit $212.5
Hootsuite
JANUARY 10, 2022
Collection ads display to mobile users only, which is 82% of all users. Carousel ads look exactly like organic Pins but contain a group of images users can swipe through on mobile or desktop. Max-width video ads (mobile only): Same as above, except aspect ratio must be either 1:1 or 16:9. Shown to mobile users only.
Hootsuite
MAY 27, 2021
In the lead up to sharing the results of its Digital 2021 Report , Hootsuite’s social team had designed a series of infographics, representing some interesting insights from the annual report. Is mobile usage up? — Hootsuite (@hootsuite) March 22, 2021. — Hootsuite (@hootsuite) February 10, 2021. Much better!
Social Media Strategies Summit
JUNE 7, 2019
These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. As mobile usage has grown, so has the call for adopting vertical video – with many marketers calling it a ‘non-negotiable for modern viewers’.
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