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Why Social Commerce Will Rule 2020

Pixlee

Morphe’s UGC features reviews built in to match the product. One of the best ways to launch effective video content is through influencers and UGC. YouTube and other video channels like TikTok can be very impactful for sourcing and featuring UGC in your marketing communications, in addition to your own accounts.

UGC 66
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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story. — Jeni's Splendid Ice Creams (@jenisicecreams) November 18, 2020. Think captivating magazine ads with half a page of scene-setting.

Curation 115
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The Brand Marketer’s Guide to Podcasting 

Pixlee

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting. User-generated content (UGC) refers to any content created organically by a brand’s fans and customers.

Brands 98
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5 types of social media content that can accelerate business success

Sprout Social

It’s also opened the door for consumers to contribute high-quality user-generated content (UGC) for their favorite brands. UGC images add another dimension to a brand’s visual identity, while also building community and relatability between a brand and social users. 3 reasons to emulate GQ’s sophisticated Instagram Stories strategy.

Types 140
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25 Social Media Content Ideas to Level Up Your Strategy

Later

Social Media Content Idea #1: User-Generated Content (UGC). UGC is short for user-generated content and not only is it a great way to fill your feed with community-made content, but it’s a surefire way to attract new followers, make sales, and convert your existing audience into customers. Need help integrating UGC into your strategy?

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Ultimate Guide to Instagram For Fashion

Later

While previously we relied on fashion magazines, celebrities, and TV ads to push out styles and trends, now Instagram followers are free to engage, follow and even start a trend – and brands are paying close attention. User-generated content (UGC). User-Generated Content (UGC). lisasaysgah. Product features. Product updates.

Fashion 83
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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020 , but social media spending overall averaged 11-12% of total marketing budget. billion in ad revenue during 2020. This is cheaper than the average CPM with a major magazine of $1.09 Or (dare I say it?)