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The Brand Marketer’s Guide to Podcasting 

Pixlee

User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting. User-generated content (UGC) refers to any content created organically by a brand’s fans and customers. This is a great way to encourage UGC that feels genuine without seeming like an advertisement. Feature Real Customers.

Brands 98
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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. UGC provides a seal of approval from guests that an experience is worthwhile. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests.

Hotels 64
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Why Social Commerce Will Rule 2020

Pixlee

Morphe’s UGC features reviews built in to match the product. One of the best ways to launch effective video content is through influencers and UGC. YouTube and other video channels like TikTok can be very impactful for sourcing and featuring UGC in your marketing communications, in addition to your own accounts.

UGC 66
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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

Think captivating magazine ads with half a page of scene-setting. As a result, they not only rely on their own curated content, they also have ample opportunities to repost UGC that fits right into their motif. It’s reminiscent of old-school advertising. Your brand has a clear point of view.

Curation 120
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How to Make Short-Form Videos That Stand Out

Hootsuite

Short is the sweet spot on platforms like TikTok, which reported to WIRED Magazine that the optimal video length sits at a bite-size 11 to 17 seconds. Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC).

Video 112
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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Ask them to strike a pose with your product This is a fun and interactive way to generate user-generated content (UGC) for product promotion.

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Coach Admires The View From Above

Convince & Convert

Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. However, what takes Coach’s UGC campaign a step further, is how they’ve taken the #coachfromabove theme and maximized it across multiple web and social media channels.

Apparel 135