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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019 and 2020, and Google planning to phase out third-party cookies, this tracking method is gradually being stripped away. Facebook’s Solution: The Conversions API. Subscribe to Social You Should Know.

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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Multiple Ways to Install the Conversions API. Platform Integration.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

Whether you’ve noticed or not, Gen-Z has also already made its mark social media. They crave extremely personalized experiences, but also fiercely protect their privacy. Gen-Z favors ephemeral platforms over highly-produced social media, changing the way marketers create and think about content.

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The History of Social Media in 33 Key Moments

Hootsuite

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. They earned virtual mayorships while they were at it.

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Hack-Week: Embedding Our Values and Causes in Our Product

Buffer Social

Towards the end of 2020, the Buffer engineering team held a two-day hack event where the team explored ideas that aligned with both our personal and company values. For this, David created an endpoint in our API so that clients could check whether textual content contained hateful speech. This was done using HateSonar and Perspective.

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Tips for 2021 Social Media Planning & Budgeting

Ignite Social Media

To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to consider and answers to top questions from marketers across multiple industries. 2021 Social Media Landscape at a Glance.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Many experts predict that by 2020, more than 80% of all customer service interactions will be powered by AI bots. Rise of social media TV and vertical videos.

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