Hootsuite

JUNE 11, 2020

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., a) Choose your campaign goal, based on your brand’s marketing objectives: Sales.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. I predict this trend will continue to rise in 2018 and beyond. By paying per impression, you can optimize your CPM to just $0.02 No matter what industry you’re in, video marketing doesn’t have to be conservative. Make it fun!

CPM 150

CPM CPA ROI Campaign 150

Buffer Social

SEPTEMBER 4, 2018

Join 17,500+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. We think that customer service, monitoring, and brand management will be a critical piece of marketing strategies moving forward.

YouTube 71

YouTube Instagram Video Facebook 71

Buffer Social

SEPTEMBER 9, 2019

When marketers wish for more time and resources, they often wish to spend it on video marketing. The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources. or a seasoned pro.

CPM 75

CPM YouTube Survey Mobile 75

Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. The way it works remains essentially the same: When users search a keyword, they get the results of their query on a search engine results page (SERP). Marketers have three options for their bids: Cost-per-click (CPC).

Adwords 145

Adwords Google Campaign Cost 145