Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018.
Social Media Strategies Summit
SEPTEMBER 12, 2019
This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Programmatic advertising learns about customers as they roam online, enabling marketers to create specific messaging for different target audiences. Real-time Feedback.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hootsuite
JUNE 11, 2020
If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., a) Choose your campaign goal, based on your brand’s marketing objectives: Sales.
Ignite Social Media
JUNE 23, 2016
billion in 2014 to nearly $15 billion in 2018. As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. The cost is always CPM (cost per 1,000 impressions). Now what? ” It’s time to pay to play.
Convince & Convert
MARCH 19, 2018
As organic reach dwindles, social media ads are becoming more and more appealing to marketers. I predict this trend will continue to rise in 2018 and beyond. By paying per impression, you can optimize your CPM to just $0.02 No matter what industry you’re in, video marketing doesn’t have to be conservative. Make it fun!
Buffer Social
SEPTEMBER 4, 2018
Join 17,500+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. We think that customer service, monitoring, and brand management will be a critical piece of marketing strategies moving forward.
Buffer Social
FEBRUARY 19, 2019
Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. 3 important video marketing takeaways.
Expert insights. Personalized for you.
199 
Let's personalize your content