Social Media Strategies Summit

SEPTEMBER 12, 2019

The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). On average, programmatic CPM’s are within the $0.50 to $2 range , versus the average $10 CPM of a direct buy. In 2018 alone, advertisers lost $19 billion to fraudulent activities. Lower Costs. Guaranteed Impressions. Source: eMarketer.

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Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. Bumper ads.

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Buffer Social

SEPTEMBER 4, 2018

Greg Allum, global head of social at Jellyfish, found that the CPM (or cost per 1,000 reach) on Stories is four to five times cheaper than Facebook’s news-feed ads. And for marketing software company Kenshoo’s clients, the average price for Instagram Stories ads seen 1,000 times was $4.70 For example. versus $5.34

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Hootsuite

SEPTEMBER 9, 2020

This is a full-screen interactive or informational destination page within the Facebook mobile app. Facebook Playables are mobile-only interactive previews of your game or apps. This feature was introduced on Instagram back in 2018, and as of June 2020, you may now place advertising within user-created videos. Source: Facebook.

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Hootsuite

APRIL 8, 2021

If you’re using paid ads, conversion metrics also include cost per click and CPM. If you offer services, try showcasing customer stories, or go behind the scenes to highlight office life and the people who make your company tick. Conversion : In addition to conversion rate, this includes metrics like click-through rate and bounce rate.

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Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Cost-per-mille (CPM). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. What is Google Ads? Cost-per-engagement (CPE).

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Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are among the many companies that have already been lured by TikTok’s warpspeed success. So, is it time for your company to start TikTok marketing? important; }. billion likes.

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