yMarketingMatters
OCTOBER 2, 2017
Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. With over half of Google queries coming from mobile devices, that’s not something you can put up with in 2017. Up to 60% of searches come from mobile devices (Source: Hitwise ).
Buffer Social
JANUARY 25, 2018
billion social media users in 2017, and this number is ever growing. It is predicted that there will be more than three billion social media users in 2021 — just three years from now 3 Statista , 2017. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07
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Sprout Social
MAY 10, 2019
According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior.
Ignite Social Media
DECEMBER 16, 2016
On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. If Facebook continues to improve their reporting in 2017, their native analytics platform could be one of the best around.
agora pulse
DECEMBER 17, 2019
TikTok, a video app launched in 2017, was the most downloaded app in Apple’s App Store for five consecutive quarters. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. Explore TikTok. Bonus Social Media New Year’s Resolutions. The stats speak for themselves.
Writtent Blog
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: comScore ). trillion by 2017. Mentioning a location in mobile marketing can increase click-through rates 200%.
Buffer Social
JULY 27, 2016
According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. Snapchat has huge, multi-billion dollar revenue potential , and as reported by TechCrunch , the company is looking to be making and as much as $1 billion in revenue during 2017. And the company is also making strides with older generations.
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