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It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

Buffer Social

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. But I think it’s time we shift our focus away from studies on the best time to post on social media. I know I have.

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Social Media Event Promotion: The Complete Guide

Hootsuite

A 2017 Inkwell study found that six in 10 people will hold onto promotional products for up to two years. Display social media posts at the event. Social media can still be a collective experience without everyone looking down at their phones. Use a social media aggregation tool like Hootfeed.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Using a similar fewer-but-better strategy, we also managed to grow our Facebook reach by more than three times in 2017. Tik Tok (Douyin) – a music video platform and social network. His secret?

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How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]

Buffer Social

Join us as we get an insider’s look into how Travis Bernard and the team at TechCrunch approaches video marketing in 2017. Travis shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video. TechCrunch’s video creation process.

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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Lucy Clarke , marketing director, Social Chain. From: Business from the buzz: Social Chain looks beyond trending ). Open data is your best resource.

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The History of Social Media in 33 Key Moments

Hootsuite

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” The first tweet ever, posted by co-founder @Jack Dorsey read: “just setting up my twttr.”

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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation and more.

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